TruRoots

Brand Book Copy

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After TruRoots got a fresh re-brand courtesy of my team at LPK, they needed a brand book that would establish brand guidelines and best practice procedures for their new brand. Working with the design team, I wrote all the copy for the brand book to develop their brand character and make sure everything stayed true to them. 

Here are some highlights:

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Layout and design by Mary Jo Betz.