Design for a Difference

Web Copy / Corporate Social Responsibility Report

Every year, LPK publishes their corporate social responsibility report online. They call it Design for a Difference, and it illustrates everything they've done for their commitment to sustainability in the community and in business. It was important for LPK that their CSR report not be filled with corporate jargon, and that it sound human and sincere. Using LPK's unique tone of voice, I wrote web copy for the report that would sound uniquely them.